Cadillac
An iconic new crest for an iconic American brand.
Designed in collaboration with Mother Design.
"Mother Design created a new visual identity that marries the electric energy of the Cadillac’s future with new takes on the swagger, futurism, and sense of occasion that have been core to the brand since the beginning. Leading the way is a new Cadillac Crest, simplified of embellishment and ornamentation to scale seamlessly in modern media, and mirroring the illuminated emblem on the latest Cadillac vehicles."
Cadillac
An iconic new crest for an iconic American brand.
Designed in collaboration with Mother Design.
"Mother Design created a new visual identity that marries the electric energy of the Cadillac’s future with new takes on the swagger, futurism, and sense of occasion that have been core to the brand since the beginning. Leading the way is a new Cadillac Crest, simplified of embellishment and ornamentation to scale seamlessly in modern media, and mirroring the illuminated emblem on the latest Cadillac vehicles."
A new brand typeface, developed by Colophon, inspired by the iconic width, scale, and presence of Cadillac design.
Credits
Designed with Matt Van Leuween, Kozue Yamada, Kees Bakker, Mark Sloan, Rizon Parein.
